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Creating the Streets of Old Milwaukee

Edward Green and his team didn’t just design an exhibit — they built a world. To recreate Milwaukee’s past, they salvaged authentic materials from buildings demolished during urban renewal and freeway construction. Ornate doors, stained glass, and lamps were rescued and given new life inside the museum. Granite blocks from an old downtown street became the cobblestones under visitors’ feet.

Green’s vision was more than accuracy — it was atmosphere. Gas lamps glowed against dim light to create the mood of a crisp autumn evening. Every detail was chosen to transport visitors back in time and give them the feeling of truly walking the streets of turn-of-the-century Milwaukee.

For generations, these choices made the Streets one of the museum’s most beloved and enduring experiences — proof of what happens when history is treated as something to live inside, not just look at.

Milwaukee showed the world that museums could be alive, not just behind glass

Awards of Distinction
Honored with the UW-Milwaukee Alumni Lifetime Achievement Award (1999) and the Frank P. Zeidler Public Service Award (2012).

Edward Green Day
The City of Milwaukee officially declared June 8, 2001, as Edward Green Day in recognition of his impact.

Civic Impact
Green’s creativity shaped more than MPM — he also played key roles in the design of Henry W. Maier Festival Park and the Mitchell Gallery of Flight.

Lasting Influence
Colleagues noted that his immersive “Milwaukee style” would live on in museums everywhere, continuing to inspire future generations.

Recognition and Legacy

Global Influence


His immersive approach was imitated worldwide, transforming how museums engage visitors and bring history to life.

Major Exhibit Designer


He led the creation of beloved environments including the Streets of Old Milwaukee, European Village, and Crossroads of Civilization.

Mentorship and Leadership


Green built and guided a design team that embraced immersive storytelling, inspiring future generations of exhibit designers.

A “You-Are-There” Experience


Green pioneered immersive exhibits visitors could walk through, creating the now-famous “Milwaukee style” of museum design.

Edward Green: The Visionary Behind Milwaukee’s Most Beloved Exhibits

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Edward Green (1925–2017) was the innovative art director and exhibit designer who created the immersive environments that defined the Milwaukee Public Museum experience. From the Streets of Old Milwaukee to the European Village, his pioneering “Milwaukee style” of museum design brought history to life for millions of visitors.

Innovative Museum Design

Why Does MPM Decide What Is Worth Preserving?

These sketches remind us that nothing about the
Streets was accidental. Every detail was crafted,
imagined, and brought to life.

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Why His Legacy Matters Today

Edward Green’s vision turned the Milwaukee Public Museum into one of the most innovative in the world. His work wasn’t just about exhibits — it was about creating places where generations of families could connect, learn, and dream.

To dismiss these environments as “components” or “props” is to dismiss the legacy of a pioneer who gave Milwaukee a museum like no other.

We owe it to Ed Green — and to ourselves — to protect what he built.

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